Bill has deep expertise in selling and marketing digital health engagement solutions to payers and providers with an intimate knowledge of the health payer landscape. Most recently, Bill led payer sales at Carrot Fertility, a global provider of fertility benefits. Prior to Carrot, Bill led all sales and lead generation for Zipari, a SaaS-based consumer engagement solution for health insurers. His team was instrumental in the company’s growth from startup to scale and eventual acquisition by Thoma Bravo, a leading private equity firm. Additionally, he was Senior Vice President and Chief Sales Officer for Health Republic Insurance of New York, the largest CO-OP health insurance carrier in the nation, leading sales operations, broker relations, strategic sales planning, and marketing growing the company from startup to 220,000 members in less than three years. Prior to joining Health Republic, Bill served as Senior Vice President of Sales at Easy Choice Health Plan of New York, where he was vital in launching the company’s Medicare Advantage products, and Atlantis Health Plan, a provider-owned HMO focused on the commercial health insurance space.

Mr. Friedman’s recent speaking engagements include AHIP and The RISE Summit on Social Determinants of Health.

In his spare time, Bill enjoys live music, playing guitar, the NY Yankees, and he is currently studying for his private pilot’s license. He lives in New York’s lower Hudson Valley with his wife, Lisa, four children, and two poodles.

Dr. Pinnock is a healthcare industry veteran with deep clinical strategy and digital health experience and brings a strong passion for improving access and quality to -elevate health for all with a focus on social determinants of health (SDOH).

As Chief Medical Officer at Wider Circle, Dr. Pinnock is responsible for crafting, directing, and overseeing the execution of the company’s clinical and business development strategy for expanding its Medicare and Medicaid business. In addition, he leads research, and supports the senior leadership team in their efforts to further shape and grow the organization, including collaborating closely with Wider Circle’s product, marketing, and sales teams.

Dr. Pinnock began his clinical career in the United Kingdom, earning his Bachelor of Medicine, Bachelor of Surgery (BMBS) at the University of Nottingham and his master’s in public health from Cambridge University. While he began his career as a practicing physician in rural Cambridgeshire, a personal interest in driving the adoption of value-based healthcare in EMEA eventually led to a position at International Consortium for Health Outcomes Measurement (ICHOM). Following a move to the United States, he held leadership positions addressing service redesign, quality improvement, and strategy in public and private health sectors (Stanford University School of Medicine, Clarify Health Solutions). Most recently, he managed global strategic partnerships in health at Meta, Facebook’s parent company, and led their health partnerships innovation team driving global adoption of vaccines.

Clinically trained Nurse Practitioner and Exercise Physiologist with 20+ years of experience in healthcare and direct patient care within family practice clinics, health coaching, and cardiac rehab. Supports innovation, strategic planning and expanding partnerships with payers, employers and health systems by capitalizing on expertise in health and well-being. She is passionate about supporting people and organizations on their health and wellness journey to improve heart health, collaboratively focusing on coaching, lifestyle and behavior change.

Victoria lives in Austin, Texas with her husband, two sons and two dogs. She loves being outside, finding good food to eat, and taking naps after trying to keep up with her kids.

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Ricky is part of the US Medical Affairs team at Fresenius Kabi, a global healthcare company that
specializes in lifesaving medicines and technologies used in the treatment of critically and chronically ill
patients. He is a pharmacist with over 10 years of combined retail and pharmacy benefits management
experience.

Ricky has been a member of Fresenius Kabi US Medical Affairs since 2023. He establishes and maintains
scientific relationships with healthcare professionals. Ricky oversees the mountain territory, covering
the following states: Arizona, Colorado, Montana, Nebraska, Nevada, North Dakota, South Dakota, Utah,
and Wyoming.

Prior to joining Fresenius Kabi, Ricky’s career focused on pharmacy benefits management. He worked as
a clinical pharmacist for a technology health startup, Oscar Health, headquartered in New York City.
Ricky oversaw the timely reviews of prior authorizations, as well as working with the formulary
committee to develop and update the health plans formulary. Before working at Oscar Health, Ricky
worked as a pharmacist supervisor at CVS/Caremark in the specialty guideline management department.
Ricky earned his Doctor of Pharmacy degree from the University of Oklahoma Health Sciences Center in
Tulsa, Oklahoma.

Ricky can be contacted directly at Richard.Mendoza@Fresenius-Kabi.com or on LinkedIn

Sarah Redding is the Founder of the Pathways Community HUB Institute®, a nonprofit established in 2015 to support the nationally certified Pathways Community HUB Institute® Model. She has been involved with building new and transformative strategies to provide sustainable community-based care coordination using community health workers over the past twenty-five years. Sarah co-founded the Pathways and Pathways Community HUB Institute Models with her husband Mark. Her focus has always been on improving health equity. Sarah received her medical degree from Wright State University School of Medicine and completed a General Preventive Medicine residency at Johns Hopkins University School of Hygiene and Public Health.

Erik Schindler, PharmD, BCPS is an Associate Director of Medical Value & Outcomes at Sanofi.  In his role, he serves as the medical scientific lead for population-based healthcare decision makers supporting the Sanofi specialty care portfolio.  He is a graduate of St. Louis College of Pharmacy and completed  postgraduate residency training at the Medical College of Virginia/Virginia Commonwealth University Health System. His background includes acute care clinical practice, adjunct faculty appointment at the St. Louis College of Pharmacy, experience in pharmaceutical industry medical affairs, along with numerous roles in managed-care pharmacy. Prior to joining Sanofi in 2022, he served as Director of Emerging Therapeutics and Outcome-Based Contracting for UnitedHealthcare.  In that role, he was responsible for the clinical review, formulary evaluation, pharmacoeconomic analyses, and outcomes-based contracting strategies with an emphasis on specialty medications and emerging technologies for the commercial UnitedHealthcare population.

Dr. Amin Mirhadi is a board-certified Radiation Oncologist with more than 20 years of practice experience and currently serves as a Faculty Physician at Cedars-Sinai Medical Center. Dr. Mirhadi has designed highly complex specialty programs for utilization management.

Scott Cowsill has 20+ years of experience in the healthcare and operational market niche with focused expertise in UM / prior-auth program development, guideline creation, UM tech enablement and overall mass platform deployment. Scott spent many years in Washington D.C. educating Federal policy makers on CDS (Clinical Decision Support) use that eventually began a law for CMS on 4/1/2014.